About the brand
🌿 About Ellen
Rooted in a love for simplicity, comfort, and conscious living, this small brand was born from a quiet moment of creativity — a handmade shirt, a gifted sewing machine, and a growing curiosity for garment making.
What began as a personal exploration of sewing has grown into a slow fashion label dedicated to creating timeless pieces for women who value natural fibres, thoughtful design, and ethical production. Every piece is handmade to order, with care and intention behind each stitch.
This brand is for those who choose slower wardrobes — ones built on quality, ease, and the quiet beauty of clothing that feels good to wear and good to live with. Thank you for being part of the journey. 🌸
✨ A Note from the Founder
This little brand is an expression of the things I love most — sewing, creativity, and building a slower, more intentional life by the coast. I care deeply about creating real clothes that feel good to wear, are made with care, and reflect the values we live by: simplicity, quality, and kindness.
— Sophie
💖 Our Values
We care deeply about every piece we make — and every person who wears it. When an order comes through, it’s not just a number to us. We take time to notice your name, where you’re from, and yes… there’s usually a little happy dance involved. 🎉
As a made-to-order label, we slow everything down to ensure each garment is made with care, quality, and purpose. We choose natural fabrics, thoughtful designs, and ethical practices at every step of our process — from sourcing to sewing to packaging.
Our clothes are designed to be worn often, loved for years, and lived in comfortably. We favour versatile silhouettes and soft, easy fits that feel good on real bodies — not just on a screen. This is fashion that makes sense: sustainable, comfortable, and made with heart. 💫
🎯 Our Mission
At Ellen, our mission goes beyond creating beautiful, ethical clothing — we also believe in caring for those who may never have the chance to choose their own.
That’s why a percentage of every sale is donated to Destiny Rescue, a nonprofit organisation working to rescue and restore children from human trafficking. Their work is not only about rescue — they also provide safe housing, trauma recovery, education, and skills training to help survivors rebuild their lives with freedom and dignity.
We’re incredibly proud to support this mission, and by shopping with us, you’re part of it too. 🤝
To learn more or donate directly, visit: Destiny Rescue AU
🌱 Our Sustainability Practices
At Ellen, sustainability is considered at every step — from the fabrics we select to the way each garment is made.
We create timeless, made-to-order pieces with the intention that they’ll be worn and loved for years to come. By only making what’s needed, we avoid excess stock and minimise waste — every piece is made just for you, with care and purpose.
Our fabrics are sourced from trusted suppliers who share our values of environmental responsibility and ethical production. The linen and cotton we use are made from natural fibres, grown and processed with low water use, minimal chemicals, and no harsh environmental practices. Many of our fabrics are also OEKO-TEX® certified, meaning they’ve been tested and proven free from harmful substances.
We choose to work with mills that follow strict ethical and environmental standards — including fair wages, safe working conditions, and sustainable manufacturing methods that reduce energy and water consumption.
Sustainability isn’t a trend for us — it’s a quiet commitment to doing things thoughtfully, for people and the planet. 🌎